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Media Relations Master Pack
Finally -- all the skills you need to master media relations in one convenient, highly-effective training pack! Each of these hand-picked CDs delivers solid, practical tips and tactics that will enable you to successfully pitch and place stories.
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Price:
$599.00
Product Description:
The Maven's Media Relations Master Pack contains six, hour-long CDs jam-packed with insider tips, tools and techniques on each specific skill set required to master media relations, including:
-- Phone Pitching Secrets
-- Email Pitching Secrets
-- Breaking Into National Print Outlets
-- Selling Your Story To National TV Shows
-- Seven Ways To Generate New Story Angles
-- Saving The Story When A Reporter Says, "No"
The Maven delivers a dynamic and interactive "tell-it-like-it-is" learning experience, filled with "aha! moments" and hilarious stories of how she successfully pitched Time, Newsweek, USA Today, The Today Show and others, based on her 20 years experience as a journalist and award-winning PR pro.
You'll laugh, you'll want to keep listening and you'll learn to:
-- Understand how the media works and how reporters think
-- Approach local and national media, from newspapers to TV talk shows and online outlets
-- Know how and when to do "story origami" to make a story fit a particular outlet
-- Act in the media's best interest when selling a story
-- Push back on clients and bosses until you get everything you need to sell the story
-- Develop instant rapport with reporters and establish a relationship
-- Write email pitches editors will read and respond to
-- Write effective press releases, social media releases and media alerts
-- Work with celebrities and book clients on The Today Show, Larry King Live and more
-- Get celebrity booking information (even secret websites!) from a Hollywood insider
-- Get coverage in major outlets like CNN, USA Today, The Wall Street Journaland others
-- What to say when reporters are rude, give you the brush off or hang up on you
-- What it takes to make your story worthy of national news media attention
-- How to win the respect of New York based reporters so they won't eat you alive
-- Understand the crucial differences between newspaper, magazine, radio, TV and online outlets
-- Discover ongoing ways to continually develop new and creative story angles
-- Turn evergreen stories into compelling feature stories
-- Get press on every aspect of the company, not just your CEO and products
-- Salvage a bad story or prevent a media relationship from going sour
-- Increase media tour bookings and press interviews by over 30%
This set also includes:
-- The 10 Rules of Smart Media Relations
-- The Anatomy of A Pitch
-- The Four Essential Pitch Ingredients -- and why your pitch won't work without them
The Media Relations Master Pack is perfect for Brown Bag sessions. It's essential for:
-- Ramping new employees up quickly
-- Ensuring everyone on the team has the same skill sets
-- Creating a standardized way of conducting media relations
-- Giving seasoned pros new skills and tactics
-- Having an in-house guide you can turn to at any time
-- Brainstorming what campaigns will work and which ones won't
-- Discovering why past pitches haven't worked and what to do differently now
Think you'll die of boredom listening to training CDs? One listener spilled coffee on herself from laughing so hard while driving!
"The Maven's Media Relations Master Pack is a must-have for anyone in public relations. The Maven takes the mystery out of working with the media and leads you, step-by-step, into how to craft a perfect pitch and then sell it to reporters. I did what her CDs said, and landed three features on my client the next week. Powerful tips -- and entertaining, too!!" -- Doug Motel, SiteOptimized.com
For 1/10th the cost of attending each of these day-long seminars, you can have all the pitching information you need, to use over and over again.
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