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New Business Development Master Pack w/ Docs
YOUR AGENCY NEEDS PRACTICAL HELP NOW --- And the Maven is here to give it to you. This dynamic three-CD set is jam-packed with everything you need to weather this current economic crisis while strategically growing your business.
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Price:
$799.00
Product Description:
Retainers are cut, billable hours are down, staff is wasting time and you're trying to hustle in new business. It's a tough cycle -- unless you know exactly what to do to put yourself and your agency back in control.
This powerful CD set gives you the benefit of the Maven's 20-year career as an agency owner and top exec at the world's largest PR firm.
You'll learn:
-- Why the old method of winning new business isn't working -- and what you need to do now
-- The top six money-wasters in your business and how to get rid of them
-- How to identify prospective clients' pain points to win their business
-- The five fatal mistakes agencies make that kill the New Business Pitch
-- Three changes in your retainer contracts that can instantly make you more money
-- Six ways to increase revenue without raising your rates
-- Insider tips to how the Big Agencies maximize profits and distribute costs
-- Practical presentation tips for making the most of your New Business Presentation
-- Real-world advice on how to immediately grab and engage your audience
-- What to do if you "blank out" or lose your place during your presentation
-- How to overcome the "Seven Deadly Sins" of public speaking
-- How to reconnect with an audience if they tune out or disconnect while you're speaking
-- Inside secrets to taking control of the room and establishing authority
-- How to deal with hecklers and people who want to throw you off track
-- Seven ways to overcome fear and stage fright when speaking to groups
-- How to manage client expectations from the start so they don't treat you like in-house staff
-- How to push back on clients when they want you to do things that won't work
-- Managing the over-involved client so you can earn trust and do your job
-- Explaining to clients how the media works and what it takes to get their stories placed
-- Reassuring fearful or overly negative clients
-- Three ways to clarify expectations and determine what success is for the client
-- What to do when your firm can't deliver on what you promised
-- Maintaining authority with clients who want to overpower and bully you
-- Tips to understanding and setting reasonable goals with the first-time PR client
-- Effective interviewing techniques that get to the heart of your client's business quickly
-- Time-tested conflict resolution techniques for when things go wrong
-- Cultivating client loyalty, renewing retainers and up-selling new projects and services
PLUS! Now, for the first time, you can use the same retainer agreements, contracts and billing codes the Maven used in her agency. Real, attorney-tested legal documents with all the terms, conditions and legalese you need to protect yourself.
You'll receive the following legal documents in Word format so you can customize them and drop in your firm name and logo:
Agency billing codes --- great for allocating time, work and keep track of account expenses
Agency retainer agreement -- Iron-clad to make them pay by the 5th of the month -- or you stop working on their account!
Standard Contract for Projects and Services
Letter of Agreement -- spells out what you're doing and how you'll be paid
Invoices -- did you know if your invoice doesn't have an interest clause you usually can't collect it?
Proposals -- Stop reinventing the wheel. Simply customize for what you need, large or small
The Maven's covered it all for you, so you can simply turn on the CD, download the customizable contracts into your computer and start making changes today!
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